How to Generate More Sales to your Ecommerce Website
- Have a Professional Looking Website
In order to increase sales it’s important to have a visually attractive yet professional website. The font size must not be too large or too small, and the grammar and spellings should have no errors (in order to retain professionalism). It is highly advised to always proofread your website content for errors before publishing it online. A well designed and error-free website is more likely to entice customers, and thus lead to an increase in sales.
Surrey Professional eCommerce Website Redesign
Whether you are a start-up company or you have an existing eCommerce website, we have a broad range of services to benefit your business.
- Free telephone consultation – Book now by sending us a message
- View our wordpress website designs and printed media marketing products to pick out am eCommerce design you like
- Read the discussion – Should I redesign my website or rebuild from scratch? eCommerce websites offer either option
- Free advice on 01932 252133 – We love spending time with our prospective new clients. If social distancing allows in 2021 we can get together for a coffee locally!
- Quality Images and eCommerce
Images can dramatically improve the user experience on your ecommerce site. They should be clear, at a high resolution, and appropriate for the product that you’re selling. It may be best to hire a professional photographer if you wish to use your own images. Alternatively a commercial image store site can be used to find inexpensive photos. Regardless of which option you choose, having high quality images is key to more sales on your ecommerce site.
- User friendliness
Websites tend to have many pages, and it is essential that your audience are able to effortlessly navigate your page. Additionally, you should pay close attention to how your site looks and runs on mobile, due to the large number of handhold device users nowadays. Having a well designed, user friendly page for mobile will help promote your business to mobile device users, thus increasing sales.
- Security Patches
As a customer, it can be highly annoying when an ecommerce website doesn’t work properly, such as if the links are malfunctioning or leading to the wrong pages. As a business owner, you should prioritise having an SSL certificate. This gains the trust of customers and ensures that your website is frequently checked for problems, and will be patched accordingly. Having a trustworthy and dependable site will attract more customers, hence growing sales.
Why You Should Show Off Your Online Portfolio
A portfolio is invaluable for showcasing your work, brand and image. However, some people do not showcase themselves to their full potential and have insecurities over whether their work is good enough. If this sounds like you, we have some reasons to convince you otherwise, and that you should be shouting about your work from the rooftop.
- Your work is not boring!
Whilst you may feel that a photo of your insulation doesn’t look nearly as impressive nor grand as an interior designers’ work, they are incomparable and have their own separate audiences. You may deem your work as ‘boring’ but many others will not, so you don’t want to jeopardize yourself by not self-promoting and lose out on potential customers!
2. To stay competitive
Nowadays, just about every market is competitive and oversaturated. Most things are no longer new and unique, with hundreds of other businesses who sell similar if not the exact same products and services. Thus, a way to set yourself apart from the crowd is to promote yourself with an amazing portfolio to convince everyone why your business is better than anyone else’s.
3. Reach a wider audience
Nearly everybody uses social media on a daily basis, so what better way to find new customers than to promote online? Make the most of the millions of social media users who are constantly sharing content with friends and family and make your business something people love to share. Word of mouth can be a powerful and effective advertising tool.
4. Reveal the behind the scenes
Many people tend to favour certain brands due to their ethos and image, and would rather buy from a company they feel intimately connected with than a large, mysterious corporation. This makes it a good idea to show behind the scenes footage and photos in your portfolio to connect with people and show what your business believes in in order to win over customers.
A customer is far more likely to trust a business with multitudes of demonstrations of their work than one which has nothing to proudly display at all. Your portfolio can show off how your product/service is exactly as good as you claim.
Website Essentials – Summary
- Easily to navigate
- Dynamic, rich with content
- Functional to collect information and data
- Responsive to all platforms
- An interesting read or insight into your product or service
- Call to discuss your idea on 01932 252133
eCommerce: How Paying for YouTube Ads Can Help You Grow Your Fashion Brand
If you thought that YouTube was messing around, you are sorely mistaken and the joke’s on you.
If you thought that the video streaming platform would not grow to become a reference point for marketing campaigns, then you missed the memo. YouTube is steady growing, with massive audience attention, getting an incredible amount of daily streams, with many people spending more hours here than watching the TV every day.
The platform is growing, yes, but that’s not the best part of it. The best part is that it is growing in line with a market demand increase for video marketing content.
With the innovations in the marketing world, the audience for video marketing has increased exponentially, positioning video streaming platforms and video enabled platforms for potential growth in user metrics. To this effect, YouTube and platforms like Instagram, Twitter, Facebook, etc, which enable some extent of plug-and-play video content are witnessing reasonable increase in the amount of traffic generated on them.
What should the average fashion brand do with this information? How should a CEO in the fashion industry react to this news? I’ll tell you. This is open season on video ads and, when properly created and positioned, your ads are about to fly and increase conversion. Here are some ways that YouTube Ads can help you grow your fashion brand exponentially, increasing conversion and engagement rates.
YouTube offers different types of advertising, each existing to suit a particular need, particular audience and particular product. Non-skippable ads can technically only be 15-20 seconds long and are pre-roll ad campaigns. This implies that they must be viewed before the user sees a particular video content on the platform. Ads in this category must sell the idea within the first 4 seconds of the 15-20 seconds available. This is because, despite it being impossible for the user to skip the ad, if they find it boring or useless, they will try to avoid it in other situations, as much as possible.
When creating non-skippable ads, pay attention to your grabbers and use them well. Focus on gaining the attention of the audience and using their attention to sell the idea to them without boring them with “unnecessary noise”. Many brands successfully create ads that are so effective, the audience becomes so interested in learning more that they forget their original mission which was to watch videos.
Skippable Ads or TrueView Ads
TrueView Ads do not force people to watch, that means they can be skipped in 4 seconds after they start playing. However, as a brand that wants to convert, you should focus on creating your ads in such a way that captures the attention of the audience within the 4 second window. Doing this often requires in-depth analysis of the consumer persona, understanding the needs of the consumer and positioning your ads to suit that information.
Users have been known to watch 3 minutes long ads on YouTube just based on how engaging or interesting the ads are. With the right story, with the right production, the consumer would sit through the ads and watch it without complaining. For your fashion brand, you should consider this very much.
If you want to know more about us or would like to work together on your next project, we’d love for you to get in touch.
A website is not a business expense. It is an investment in your company that pays for itself when it is done in the right way. Contact us today on 01932 252133 if you are looking for cheap eCommerce website design in the UK today Our cheap eCommerce Website Design services will really help you to start your business.