Background:
Axor, a brand under the Hansgrohe Group, has long been synonymous with exceptional quality, craftsmanship, and innovation in bathroom design. With a commitment to pushing the boundaries of conventional design norms, Axor sought to collaborate with external partners to infuse fresh perspectives and creative insights into its product offerings.
Consistent Brand Messaging Throughout the design process was a key aspect of our collaboration with Axor. We ensured consistency in brand messaging and visual elements across all touch points of sales aids and marketing materials. Axor is a brand that prides itself on innovation and consistency in high-end and conceptual design. Over the years of working together, we have established a strong working relationship with Axor. We collaborate closely with the client to address all aspects of marketing materials, ranging from digital assets to B2C and B2B marketing materials and sales aids. This collaborative effort ensures that Axor’s brand identity and messaging remain cohesive and impactful across various platforms and target audiences.
When collaborating on any material for Axor, we are deeply attuned to the brand’s aspiration for a clean, fresh, and innovative appearance. Working closely with their marketing team, we have actively contributed to various aspects of brand launch positioning, collection catalogues, and product sales catalogues. Our involvement extends beyond external-facing materials; we’ve also assisted in internal staff branding and messaging throughout the organisation. As the primary point of contact for all design and creative elements that Axor requires, we ensure that every aspect reflects the brand’s ethos and resonates effectively with its audience, both internally and externally.
